About Lilypath — the Authority Intelligence™ company.

Erin sets Lilypath's strategic direction, is a co-architect of the Authority Intelligence™ system, and leads go-to-market strategy — defining what Lilypath is, who it serves, and how it wins as AI becomes the primary interpreter of authority, credibility, and opportunity. Previously she served as Chief Innovation Officer at Omnicom Public Relations Group, where she led enterprise AI strategy and innovation across a $3B global portfolio spanning 25+ agencies and 8,000+ professionals. She invented and scaled OmniearnedID™, a patent-pending intelligence platform, and launched AI Optix, Omnicom's global Generative Engine Optimization offering. She is a frequent keynote speaker at Cannes Lions, the 4A's, PRWeek, Provoke, and OAAA.

Dan is the creator of the Lilypath methodology and co-architect of its Authority Intelligence™ system. He designed Lilypath's proprietary scoring models, prompt architecture, and generation logic — the patented system built into every Blueprint — and maintains the quality standards and technical rigor that protect Lilypath's credibility with customers, partners, and investors. He brings 25+ years of global communications leadership. Through Inquisitive Communications, he developed proprietary systems that transform executive expertise into market authority — the strategic foundation underlying Lilypath's methodology.

Todd leads Lilypath's go-to-market execution, translating the company's Authority Intelligence™ strategy into operating plans, sales infrastructure, and repeatable delivery. He owns the end-to-end customer journey from pipeline through renewal and builds the operational discipline required to scale a category-defining company. Todd doesn't advise executives from the outside — he has been the executive. As CEO of Americas at Talkwalker, he scaled an AI-powered consumer intelligence platform to serve 1,000+ brands and agencies before leading a successful sale to Marlin Equity Partners.