Blog & Insights
Field notes on how AI reads people.
Practical writing on generative engine optimization (GEO), the research behind LinkedIn's AI, and what it all means for your professional reputation.
Pillar
Authority Intelligence: how AI decides what you're known for
The plain-English guide to the shift from SEO to answer engine optimization — and what it means for your reputation.
Read the guide →Fix LibraryHow to fix what ChatGPT gets wrong about you
You can't argue with the answer — you can only change what it's built from. The five-step correction loop that actually works.
Read the fix →Fix LibraryAI reads you as a generalist. Here's why — and the fix.
"Experienced professional with a diverse background" is what an engine says when your profile never told it what you're for.
Read the fix →Fix LibraryWhy AI confuses you with someone else — and how to stop it
Name collisions, merged records, and the four fixes that separate you from your namesake for good.
Read the fix →Stay in the loop
Field notes, when we publish them.
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